Now that the lovely little thing called Black Friday is almost upon us, I wanted to share some photos I took on the subject last year.
This is what I wrote about the photos at the time:
This November, I spent about five solid days watching TV, something I haven’t done in years. I was appalled but also entranced by the plethora of Black Fridaycommercials. Each advertisement attempted to win over the consumeristic drive in Americans. According to these commercials, if you shopped on Black Friday, you would not only find incredible deals, but also glamour, happiness, and self-worth.The images I’ve made about Black Friday are portraits of our country’s consumer culture as seen on television. Sometimes subtle, sometimes garish–these photographs depict an idea I can try to ignore in my own life, but one that still plagues our culture.
Though Santa Fe is a bit different than Ohio, and I don’t have a television here to bombard me with commercials, I’m sure I’ll still get a healthy taste of Black Friday this year. The joy.
[November, 2011; Columbus, OH]